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Post by account_disabled on Feb 15, 2024 7:09:36 GMT -3
A person gets an idea of the site they are browsing from the first second, what their brain thinks in that tiny period of time will affect everything that comes after (priming effect), we are talking about spontaneous and immediate associations that our brain unconsciously makes, which vary depending on the socio-cultural sphere of the person, the priming effect also has consequences on memory and is therefore difficult to modify. Recent studies also show that the first second inside a website affects the perception of professionalism. Knowing these aspects is the first step to being able to delve deeper into them and make them positive for your business. Less is more, a UK Phone Number List study by Columbia University revealed that too many choices can actually be a deterrent for potential customers, it can cause decisional paralysis, and when in doubt a person is more predisposed to not making any choices, loss aversion it's always around the corner, so no shopping. All this is based on various psychological and neuroscientific principles, for example, if there are too many choices, the fear of not having made the right one increases, the insecurity about being able to evaluate them all in the best way increases, our short (working) memory ) cannot process more than 7 (+/- 2) information at a time, and our brain in any case would do anything to save energy and not overload itself.
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